Baby Creysi partners with Anahí as brand ambassador, designer and editor

• In her new facet as a businesswoman, Anahí, with the brand, will design four new collections in a co-branding strategy and will venture as a writer on the Baby Creysi editorial platform.
• The first #BabyCreysiPorAnahí collection will be available on Amazon, Baby Creysi boutiques and department stores starting in November.

As part of the expansion strategy to the United States, Baby Creysi announces an alliance with Anahí, singer, actress and influencer, who debuts as a baby clothing designer and writing an article on the brand’s editorial site.

“We all have a story with Baby Creysi. It is a brand, loved by families in Mexico, which has remained in the top of mind for almost 50 years and continues to connect with new generations. With our entry into the United States market, we expand our distribution network and clients to reach the Hispanic and North American community that seeks our products”, stated David Cohen Sitton.

Baby Creysi CEO

The alliance with Anahí represents a new cycle for Baby Creysi that seeks to reach a younger audience and initiate conversations between mothers and fathers in Mexico and Latin America.

“I love Baby Creysi. It brings beautiful memories; I wore it when I was little and it was my mom’s favorite brand, that’s why my babies wear it today. As a brand, it has the potential to stand out in the US market for its high quality and designs that allow it to compete internationally”, said Anahí.

Baby Creysi by Anahí includes four collections

The Baby Creysi by Anahí collaboration consists of four collections that will be designed together with the actress, who is Manuel and Emiliano’s mother. In this way, the star consolidates her role as an entrepreneur and reinforces her role as an opinion leader in the parenting sector.

Quality and love is the first collection of the #BabyCreysiPorAnahí line and includes extra soft rompers, bodysuits and outerwear. It is already available on Amazon, Baby Creysi boutiques and department stores starting in October.

Writer and mommy blogger

In addition to her collaboration as a brand designer, Anahí makes her debut as a writer and mommy blogger with a fortnightly article: Challenges for today’s moms and families, which is published on the Baby Creysi editorial site.

Through anecdotes and tips, Anahí opens the debate to address issues such as strengthening self-esteem in children and the invisible work of mothers, the one that everyone takes for granted and is not recognized.

Her idea is to share her experience with other moms and dads because, in the end, both Anahí and Baby Creysi have been part of the lives of Mexicans for generations.

“We are a generation of moms and families who have accepted the biggest challenge of our lives and we want to grow up to see our children transform into people who will lead the future. We are strong, independent and multitasking moms and dads who seek to give love to our children on a daily basis, in simple and profound ways, without leaving behind our personal development”.

Anahí

About Baby Creysi

Baby Creysi is the leading company in the children’s clothing market in Mexico. It is a 100% Mexican company. With almost 50 years in the market, it offers quality clothing, fashion and innovation for newborns, babies, girls and boys. It is present in all the country, reaching more than 3,000 points of sale, providing a portfolio of unique products, focusing on design and quality.

All Baby Creysi products have international quality certifications (OEKO-TEX®

Standard 100) which guarantees that the fabrics are safe for baby’s skin.

Through its website, Baby Creysi consolidates itself as a lifestyle brand by sharing editorial content and fashion and style recommendations for the little ones in the house.

Translated by: Ligia M. Oliver Manrique de Lara

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